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宣传册设计与色彩之间的关系

文章作者:华政印务 发布时间:2022-02-26
色彩对于平面设计来讲,如何运用是尤为重要,一本好的宣传册设计离不开文字、图形、色彩和文案的编排,它们在画册设计中重的比重非常大。这其中画册设计师对于色彩管理及应用是画册设计的非常重要的部分之一,如果一本好的画册没有好的色彩搭配,那么就变的无光,或我们常说的版面太“脏”就是说的这个意思了。
For graphic design, how to use color is particularly important. A good brochure design is inseparable from the arrangement of text, graphics, color and copy. They play a very important role in album design. Among them, the album designer's color management and application is one of the very important parts of album design. If a good album does not have good color matching, it will become dull, or we often say that the layout is too "dirty".
一、在画册设计中的许多因素中,色彩是重要的组成部分之一,运用恰当的色彩,可以使画册与主题与互应,增强版面的视觉冲击力,可以使读者和画册所宣传的产品产生共呜、强化用户心理感知力度,留给读者更深刻的印象,传达非常真实的产品宣传效应。
1、 Among many factors in album design, color is one of the important components. The use of appropriate color can make the album and theme correspond with each other, enhance the visual impact of the layout, make the readers and the products advertised by the album have a common sound, strengthen the psychological perception of users, leave a deeper impression on the readers and convey a very real product publicity effect.
二、好的色彩搭配可以使读者形成整体印象,更好的理解宣传册的作用,理想主题。就是需在设计人员在设计宣传册的时候,运用颜色要注意整体统一,使其统一要考虑到色彩的色调,饱和度,色相等各类因素,使其颜色能够视觉统一,让读者形成整体宣传册视觉统一的感觉。所以设计师要把握好色调的运用。
2、 Good color matching can make readers form an overall impression, better understand the role of the brochure and the ideal theme. When designers design brochures, they should pay attention to the overall unity of colors. In order to make them unified, various factors such as color hue, saturation and color should be taken into account, so that the colors can be visually unified and the readers can form the feeling of visual unity of the overall brochures. Therefore, designers should grasp the use of color.
三、色彩应用与产品相匹配,在宣传册的设计过程中,设计师运用产品的固有特性,选择色彩进行联想或象征的色彩规定,向用户传达商品效果,宣传册设计过种中因其产品的不同性质所选用的色彩也不一样,例如食品类、化妆品类、药品类等等这些产品的宣传册在色彩运用上就有较大的区别,食品类往往是以比较亮的饱和色为主,给人一种干净、清晰、容易产品味觉、有食欲效果;化妆品的宣传册给人较以档次高的感觉,一般可以分为两个颜色进行设计,一种是较为饱和的深颜色,给人一种向往的感觉,另一种则是干净,白白净净的感觉,同样也可以给人一种大气的感觉。
3、 The color application is matched with the product. In the design process of the brochure, the designer uses the inherent characteristics of the product to select the color for association or symbolic color regulations to convey the commodity effect to the user. In the design of the brochure, the colors selected are also different due to the different properties of the products, such as food, cosmetics The brochures of drugs and other products are quite different in the use of color. Food is often dominated by bright saturated color, which gives people a clean, clear, easy product taste and appetite effect; The brochures of cosmetics give people the feeling of high grade. Generally, they can be divided into two colors for design. One is a relatively saturated dark color, which gives people a yearning feeling, and the other is a clean and white feeling, which can also give people a sense of atmosphere.
四、即要独特又不要不失行业性质,在宣传册的设计过程中,设计师要在可以表达产品信息、构建整体统一的视觉期础上,还要在运用色彩时不应以市面上的色彩雷同,如果产生雷同用户可能已经审美疲劳,从而也失去了新的品产兴趣,所以在设计宣传册的时候,设计应该打破常规色彩运用限制,勇于探索,根据实际内容设计出新颖,具有独特气质的宣传册颜色色调,使产品在行业中标新立异,有自己独特的个性。这样用户看到产品宣传册时就会有新一不一样的认识,达到良好的视觉效果。
4、 That is, it should be unique without losing the nature of the industry. In the design process of brochures, designers should not use the same colors in the market on the basis of expressing product information and building an overall and unified visual period. If there are similar colors, users may have been tired of beauty review and lost interest in new products, so when designing brochures, The design should break the restrictions on the use of conventional colors, have the courage to explore, and design novel and unique color tones of brochures according to the actual content, so that the products can win the bid in the industry and have their own unique personality. In this way, users will have a new and different understanding when they see the product brochure, so as to achieve good visual effect.
无论是从画册设计上还是从其它标志设计、产品手册设计上,设计公司或设计师都以自己独特的视觉去衡量客户产品的定位,设计新来的产品要使显得特别,不可以和视面上的雷同,那样就失去了新的设计定位,使产品在市场的竞争中很难决胜。
Whether from album design or other logo design and product manual design, design companies or designers use their own unique vision to measure the positioning of customers' products. The design of new products should be special and should not be the same as that on the surface, which will lose the new design positioning and make it difficult for products to win in the market competition.

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