突出
Highlight key points
一般的单页普遍都是A4纸大小，需要设计人员能在有限的空间内进行展示，抓住，素材文案都应围绕这个来展开设计的。
Generally, the single page is A4 size, which requires designers to be able to display in a limited space and grasp the key point. The material copy should be designed around this key point.
主题明确
Clear theme
在文案和设计上要主题明确，深入了解消费群体的需求。在制作设计过程当中，根据不同的客户需求进行优势整合，使单页在整体当中进行创新突破。
In terms of copywriting and design, the theme should be clear and the needs of consumer groups should be understood in depth. In the process of production and design, the advantages are integrated according to different customer needs, so that the single page can make innovative breakthroughs in the whole.
做出血线
Make a bleeding line
出血是指加大产品外尺寸的图案，在裁切位加一些图案的延伸，给各生产工序在其工艺公差范围内使用，以避免裁切后的成品露白边或裁到内容。
Bleeding refers to the pattern that enlarges the outer dimension of the product, adds some extension of the pattern at the cutting position, and uses it for each production process within its process tolerance range, so as to avoid exposing the white edge or cutting the content of the finished product after cutting.
宣传单页标准尺寸是210*285mm，四周各留3mm出血，能够为裁切的时候留出余量，避免因出血不足导致的露白或者花边现象。
The standard size of the leaflet is 210 * 285mm, with 3mm bleeding left around, which can make allowance for cutting and avoid the exposure or lace caused by insufficient bleeding.
颜色调整
Color adjustment
印刷时选用四色印刷，所以要按照CMYK色值来填色，规避RGB格式，否则会因转图造成色差。如果文件中的文字是黑色字体的话，尽量采用单黑，不要使用四色黑，避免印刷出来有偏色及套印精度导致的偏色。
Four-color printing is selected for printing, so fill the color according to CMYK color value to avoid RGB format, otherwise color difference will be caused by image conversion. If the text in the document is in black, try to use single black instead of four-color black to avoid color deviation caused by printing and overprinting accuracy.
纸张选择
Paper selection
单页印刷一般采用铜版纸和亚粉纸，常用的有105克，128克，157克，200克，250克的。纸张克重不同不同;纸张的印刷还存在单面和双面的，单面印刷的比双面印刷的便宜。
Single page printing generally uses coated paper and sub-coated paper. The commonly used ones are 105g, 128g, 157g, 200g and 250g. Different paper weight and different price; There are also single-sided and double-sided printing of paper, and the price of single-sided printing is cheaper than that of double-sided printing.
These are some key issues related to leaflet design and printing. Do you understand? In addition, Jinan leaflet printing factory will continue to launch relevant dry goods for you according to your needs, please look forward! You can come to our website at any time https://www.sdhzyw.com Consultation matters!
济南华政印务有限公司
