What principles should the album design follow

古人云：酒香不怕巷子深！但在现代社会却是酒香也怕巷子深！你不宣传，就没人知道你的产品，没人知道你的公司，所以如今企业也越来越重视自己的宣传画册设计，毕竟这是一种很好的宣传方式！那我们在做宣传画册设计的时候需要遵守哪些基本原则呢？下面小骏为大家介绍一下。

The ancients said: the fragrance of wine is not afraid of the depth of the alley! But in modern society, the fragrance of wine is also afraid of the depth of the alley! If you don't publicize, no one knows your products and no one knows your company, so now enterprises pay more and more attention to their own publicity album design. After all, this is a good way of publicity! What basic principles do we need to abide by when designing brochures? Let's introduce Xiao Jun to you.

1、精度要保证

1. Accuracy should be guaranteed

设计的基本元素是保证内容的准确性，因为相册基本上是数以千计的拷贝的打印，一旦错误造成了不可估量的损失。因此，相册内容的准确性也是非常重要的。每一个文本，每幅图片需要仔细审查，以确保万无一失。

The basic element of the design is to ensure the accuracy of the content, because the album is basically printed with thousands of copies, which will cause immeasurable losses in case of errors. Therefore, the accuracy of album content is also very important. Every text, every picture needs to be carefully examined to ensure that everything is safe.

2、明确的目标和主主题

2. Clear objectives and main themes

无论在设计相册中使用什么创意，都需要以读者为导向。制作图画书的目的也很明确，那就是给读者看，达到一定的目标，这样才能促*市场的运作，而不是美丽和美丽，才能创造性地去创造。相反，我们应该了解目标的心理，重新创建专辑的主题，以引起共鸣。

No matter what creative ideas are used in the design of photo albums, they need to be reader oriented. The purpose of making picture books is also very clear, that is to show readers and achieve certain goals, so as to promote the operation of the market, not beauty and beauty, and create creatively. Instead, we should first understand the psychology of the target and recreate the theme of the album to resonate.

3、突出主要内容

3. Highlight the main content

与普通书籍不同，图画书可以用来表达成千上万个单词甚数十万个单词的故事。因此，在设计中应注重设计思维的重*。

Unlike ordinary books, picture books can be used to express stories with thousands or even hundreds of thousands of words. Therefore, we should pay attention to the importance of design thinking in design.

4、简单明了

4. Simple and clear

顾客的宣传手册是一种手段，而不是目的，只能作为决策的参考。此外，在大多数情况下，读者被动地接收在相册上传送的信息，并且更容易地被感知器官吸收的信息，越容易侵入他的潜意识。不要高估读者理解和分析信息的能力。因简单易行。

Customer brochures are a means, not an end, and can only be used as a reference for decision-making. In addition, in most cases, the reader passively receives the information transmitted on the album, and the information that is more easily absorbed by the sensory organs is more likely to invade his subconscious. Don't overestimate readers' ability to understand and analyze information. Because it is simple and easy.

5、合乎逻辑

5. Logical

任何创造力都需要符合一定的逻辑。如果它与不相干的事物相似，人们往往很难理解其意义。除非有慎重的表达方式，否则不应影响广告的说服力，需要仔细审查违反基本逻辑的想法。

Any creativity needs to conform to a certain logic. If it is similar to irrelevant things, it is often difficult for people to understand its meaning. Unless there is a careful way of expression, it should not affect the persuasiveness of advertising. Ideas that violate the basic logic need to be carefully examined.

6、创造性思维的翻译与形象化

6. Translation and visualization of creative thinking

一个撰稿人被命令与客户的专辑页面的标题相匹配。这幅画是一辆有光影的汽车，它似乎在高速行驶。他想了很久，没有正确的表达，不情愿地用“把一切抛在后面”来显示汽车加速的特性，但整体意义上的标题和画面仍然是无可比拟的，没有生命力。因此，在性格和形象上创造性和创造性是一个好主意。

A writer was ordered to match the title of the client's album page. This picture is a car with light and shadow. It seems to be driving at high speed. He thought for a long time, without correct expression, and reluctantly used "leaving everything behind" to show the characteristics of car acceleration, but the overall title and picture are still incomparable and have no vitality. Therefore, creativity and creativity in character and image is a good idea.

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