The role of visual communication

期刊杂志版式设计要充分凭借艺术言语来地润饰内容，不只给读者视觉上的美感，重要的是引发他们的阅览欲。杂志设计在传达某个详细的信息时，其视觉传达的各种元素（如标题、文章、图形、插图等）总是直观与详细的。可是不能把这种直观和详细解释为信息量在版面中的简略罗列。期刊杂志的版面应力求简略大方，让读者一目了然，瞬间捕捉到爱好点。

The layout design of periodicals and magazines should fully rely on artistic language to embellish the content, not only to give the readers visual beauty, but also to arouse their reading desire. When magazine design conveys a detailed information, its visual communication elements (such as titles, articles, graphics, illustrations, etc.) are always intuitive and detailed. However, this kind of intuition and detail can not be interpreted as a brief list of the amount of information in the layout. The layout of periodicals and magazines should be simple and generous, so that readers can catch their hobbies at a glance.

杂志印刷设计体会性

Experience of magazine printing design

版面只是让人阅览是不行的，还必须设法感动读者的内涵情感。期刊杂志版式设计就是为了使版式与所包括的信息一同进入到一种艺术的感人氛围中，使读者在阅览时受到感染，从而把享用变成一种心里体会，把思绪天然地引进到文明或艺术的境地中去周游、想象。

It's not good for people to read the layout. We must try to move the readers' inner feelings. The layout design of periodicals and magazines is to make the layout and the included information enter into an artistic and touching atmosphere, so that the readers will be infected when reading, so as to turn enjoyment into a kind of psychological experience, and naturally introduce their thoughts into the civilized or artistic situation to travel and imagine.

基本准则

Basic principles

期刊杂志作为一种特定的刊物，其传达的作用是威望、全 面、高 档、深化，这也是期刊杂志设计的基本准则，在设计时需要将威望、全 面、高 档、深化的准则表现出来。

As a specific journal, the role of journal communication is prestige, comprehensive, high-grade and deepening, which is also the basic principle of journal design. In the design, we need to show the prestige, comprehensive, high-grade and deepening principle.