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宣传单如何设计?

文章作者:华政印务 发布时间:2023-07-29
1.选择正确的宣传单设计尺寸
1. Choose the correct size for the flyer design
宣传单的尺寸有很多种,每种尺寸都有适合不同的用途。以下是最常见的宣传单尺寸,及其适合每种类型的活动。
There are many sizes of promotional leaflets, each suitable for different purposes. The following are the most common flyer sizes and their suitability for each type of activity.
A7-适合在街上派发传单,体积小到可以放在口袋里。
A7- Suitable for distributing flyers on the street, small enough to fit in your pocket.
A6-明信片尺寸,非常适合派发或通过信箱投递。
A6 postcard size, very suitable for delivery or delivery through mailbox.
A5-信箱派发传单的最常见尺寸,如外卖菜单和邀请函。
A5- The most common size for distributing flyers in mailbox, such as takeout menus and invitation letters.
A4-标准纸张尺寸,通常用作菜单或指南,以显示大量信息。
A4- Standard Paper size, usually used as a menu or guide to display large amounts of information.
A3--更多的是用于展示目的,如海报或钉在墙上的广告。
A3- More commonly used for display purposes, such as posters or advertisements nailed to walls.
在组织特定的促销活动或考虑各种分发方式时,请记住使用不同的纸张尺寸。
When organizing specific promotions or considering various distribution methods, remember to use different Paper size.
2.让宣传单看起来更
2. Make the flyer look better
选择高质量的,的设计宣传单与普通的宣传单有着很大的区别,比如,高质量的宣传能够让你获得一个新客户,而一般的宣传单可能会让你失去一个客户。再者,不的宣传单,不仅不能够反映品牌的内涵,甚至还有可能对公司产生负面影响。
济南宣传单页印刷
There is a significant difference between choosing high-quality design flyers and regular flyers. For example, high-quality flyers can help you acquire a new customer, while regular flyers may cost you a customer. Furthermore, promotional leaflets that do not reflect the brand's essence may even have a negative impact on the company.
还有,好的宣传单还必须要选择一些的印刷,如此,可以提高你的形象,并建立信心,你是你的客户的正确选择。
Also, a good promotional brochure must choose some printing to enhance your image and build confidence that you are the right choice for your customers.
3.写一个强有力的宣传单标题
3. Write a strong flyer title
很多人都会拿起送上门来的传单或者宣传单,看一眼就丢掉。
Many people will pick up flyers or promotional materials that are delivered to their doorstep and throw them away at a glance.
这就说明,我们有一个相对较短的时间窗口来吸引他们的注意力。这个时候不要使用企业名称或产品类别作为标题。相反,创建一个能产生一些兴趣的标语。
This indicates that we have a relatively short time window to attract their attention. Do not use the company name or product category as the title at this time. On the contrary, create a slogan that can generate some interest.
找出什么对你的客户很重要,并将其纳入你的影响力里面。吸引人的标题很有用,但它们需要与你的业务和设计的其余部分所呈现的内容有关。此外,折扣或销售在吸引读者暂停并更详细地阅读你的传单或传单方面效果很好。
Identify what is important to your clients and incorporate it into your influence. Attractive titles are useful, but they need to be related to the content presented in the rest of your business and design. In addition, discounts or sales are effective in attracting readers to pause and read your flyer or flyer in more detail.
4.使用销售的语言
4. Use the language of sales
语言是一个强大的工具。
Language is a powerful tool.
我们在选择的宣传单语言时,应该唤起受众的某些感受,并传达公司,无论是在订购晚餐,购买产品服务,是如何最适合他们。
When choosing the language for our promotional flyer, we should evoke certain feelings from the audience and convey how the company is best suited for them, whether it is ordering dinner or purchasing product services.
根据宣传单信息内容和背景,加入引人注目的内容,如"独家","免费","讨价还价"或"赚取"。
Add eye-catching content such as "exclusive," "free," "bargaining," or "earning," based on the content and background of the flyer.
5.选择一个强大的形象
5. Choose a powerful image
俗话说,一张图片包含了千言万语。其吸引眼球的视觉效果比500字的文字更有效。
As the saying goes, a picture contains a thousand words. Its eye-catching visual effect is more effective than 500 words of text.
研究表明,图像显示的信息被读者消化得更快。因此,在你的传单和宣传单设计中,包含图像和标识是很重要的,因为它有助于提高你的企业形象。也就说,要确保图像与所要表达的内容或你想塑造的品牌形象相关。
Research has shown that the information displayed in images is digested faster by readers. Therefore, it is important to include images and logos in your flyer and flyer design as they help enhance your corporate image. That is to say, make sure that the image is relevant to the content you want to express or the brand image you want to shape.
6.要简洁--少即是多
6. Be concise - less is more
在当今世界,内容必须是易消化、易阅读和简洁的。
In today's world, content must be easy to digest, read, and concise.
同样的道理也适用于您所分发的任何传单或小册子。在尽可能短的时间内传达你的信息是我们能够获得宣传效果的第一步。
The same applies to any flyer or booklet you distribute. Communicating your message in the shortest possible time is the first step we can take to achieve promotional results.
要具备真实性,只谈你知道和相信的东西。在拥挤的品牌市场中,人们高度重视感知的真实性。
To have authenticity, only talk about what you know and believe. In the crowded brand market, people attach great importance to the authenticity of perception.
7.让宣传单具有易读性
7. Make the flyer easy to read
以易读的方式展示信息是快速传达你的观点的不二法门,比如:
Displaying information in an easy to read manner is the only way to quickly convey your viewpoint, such as:
添加一个行动呼吁(CTA)。你希望人们在阅读完你的传单后做什么?包括你的业务电话号码,或如何参与你的计划或活动的信息。
Add a Call to Action (CTA). What do you want people to do after reading your flyer? Include your business phone number or information on how to participate in your plans or activities.
考虑间距。给宣传单留出一定的空间。如果将文字挤在设计的一个小角落里,会让它无法阅读,也没有吸引力。
Consider spacing. Leave some space for the flyer. If the text is squeezed into a small corner of the design, it will be unreadable and unattractive.

声明:文章来源于https://www.sdhzyw.com/

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