Five characteristics of the company's printed album in design and printing

画册印刷在越来越多的企业流行，公司画册是内部交流以及外部宣传的良好工具，它的精美程度往往影响着阅读者对公司形象的判断。对于各个企业的公关或者宣传部门来说，如何制作精美的公司画册，往往是件重要的事务。画册在设计和印刷方面应该具备以下五个的特点。

Album printing is popular in more and more enterprises. The Company album is a good tool for internal communication and external publicity. Its delicacy often affects readers' judgment of the company image. For the public relations or publicity departments of various enterprises, how to make exquisite company albums is often an important matter. The album should have the following five characteristics in terms of design and printing.

一、要有精美的摄影图片

1、 There should be exquisite photographic pictures

设计师在进行具体的画册设计，尤其是公司画册设计之前，需要公司企业提供一些精美的摄影图片，如果是技术研发相关的企业，在照片中要表现出企业的专注度，有表现企业人文精神的作品。这些图片将要贯穿画册始终，赋予画册灵魂。

Before the designer carries out the specific album design, especially the company's album design, the company needs to provide some exquisite photographic pictures. If it is an enterprise related to technology R & D, the photos should show the enterprise's concentration and the works showing the enterprise's humanistic spirit. These pictures will run through the album and give the album the soul.

二、要有好的主题

2、 Have a good theme

提炼主题是策划画册的一步。主题是对发展战略、公司形象战略、营销战略的提炼和领悟。没有主题的提炼，那葡萄还是葡萄，酿出的不可能是有品位的葡萄酒，画册是机械的陈列，不是展现或者表现，更不是表达。由于改图网在画册设计方面受到用户的信赖，每年相关的设计作品呈现数量非常多，在主题的策划方面，也有强大的设计资源做后盾，所以在主题策划的速度和品质上都具有保证。

Refining the theme is a step in planning the album. The theme is the refinement and understanding of brand development strategy, corporate image strategy and marketing strategy. There is no theme extraction. The grape is still a grape. It can't be a tasteful wine. The album is a mechanical display, not a display or expression, let alone an expression. Due to the trust of users in the album design, the number of relevant design works presented every year is very large, and there are also strong design resources as the backing in the theme planning, so the speed and quality of theme planning are guaranteed.

三、要有精美的设计

3、 There should be exquisite design

好的公司画册犹如一本静态的电影，或者说是一本PPT宣传作品。随着纸张的翻阅，渐渐带领人们进入了解公司理念，形象，故事的节奏里。它需要在确定主题以后，有一个良好的架构。这种架构如何表现，怎样更有创意，就需要设计师与用户进行密切的沟通。目前像改图网这样的大型网站，所有设计师都通过了资格认证，不仅在网站上有上百个画册设计的案例，客户在进行设计的过程中，也能够根据需要得到不同的设计方案，具有选择性。用户可以在其中找寻接近自己需求的“节奏”。

A good company album is like a static film, or a PPT promotional work. With the reading of the paper, it gradually leads people into the rhythm of understanding the company's concept, image and story. It needs to have a good architecture after determining the theme. How to express this architecture and how to be more creative requires close communication between designers and users. At present, for large websites such as gaitu.com, all designers have passed the qualification certification. There are not only hundreds of album design cases on the website, but also customers can get different design schemes according to their needs. Users can find a "rhythm" close to their needs.

四、要有时尚的版式

4、 Have a fashionable layout

如同好的时装款式，要新不要旧。对比国外同行，同胞差距好大。好的版式会注意对历史的继承关系。好的版式会吸收国际化的方向：注意留白，吸纳国际化的元素。

Like a good fashion style, new rather than old. Compared with foreign counterparts, there is a big gap between compatriots. A good layout will pay attention to the inheritance of history. Good layout will absorb the direction of Internationalization: pay attention to leaving blank and absorb international elements.

五、能够保证售后

5、 Can guarantee after-sales service

这也是改图网的实力所在，用户一旦发现印刷问题，例如，夸张的色差等，能够要求重印。这也是对画册印刷质量的保证。要想设计印刷出精美度高，满意度高的画册作品，在印刷质量上需要严格把关。

This is also the strength of the map change network. Once users find printing problems, such as exaggerated color difference, they can ask for free reprint. This is also the guarantee of album printing quality. If you want to design and print album works with high precision and satisfaction, you need to strictly control the printing quality.