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包装印刷防伪设计有哪些?

文章作者:华政印务 发布时间:2021-11-25
随着科学技术的发展,防伪手段也日益繁多,为了获得防伪效果,往往采取更多的防伪技术组合,其防伪工艺综合了物理学、电磁学、光学、材料学、化学、生物学及激光全息图像技术、计算机技术等,形成一门交叉边缘学科,其中印刷防伪也组合或单独采用了以上的技术。包装印刷的6种防伪设计,如下示:
With the development of science and technology, there are more and more anti-counterfeiting means. In order to obtain anti-counterfeiting effect, more anti-counterfeiting technology combinations are often adopted. The anti-counterfeiting technology integrates physics, electromagnetism, optics, materials science, chemistry, biology, laser holographic image technology, computer technology, etc., forming a cross edge discipline, Printing anti-counterfeiting also adopts the above technologies in combination or alone. Six anti-counterfeiting designs for packaging and printing are as follows:
1.纸张防伪
1. Paper anti-counterfeiting
纸张是包装印刷的基础,一些采用特殊工艺制造的专用纸基本上都具有防伪特点。
Paper is the basis of packaging and printing. Some special paper made by special technology basically has anti-counterfeiting characteristics.
①水印纸。在造纸过程中,将标识、图案等植入纸中,利用纤维的特殊分布形成的图案,只有对着强光才能看清。水印纸在科学技术发达的今天,仍被国际防伪专家公认的防伪技术。水印可分为黑、白水印及固定水印、不固定水印、半固定水印等。
① Watermark paper. In the process of papermaking, signs and patterns are embedded in the paper. The patterns formed by the special distribution of fibers can be seen only against strong light. With the development of science and technology, watermark paper is still recognized as an anti-counterfeiting technology by international anti-counterfeiting experts. Watermark can be divided into black watermark, white watermark, fixed watermark, unfixed watermark, semi fixed watermark, etc.
②有色纤维纸。造纸时在纸浆中加入纤维细丝或彩点可以制成具有防伪作用的纸张,掺入纸浆的纤维有彩色纤维和无色荧光纤维2种。
② Colored fiber paper. When making paper, paper with anti-counterfeiting effect can be made by adding fiber filaments or color dots into the pulp. There are two kinds of fibers mixed with pulp: color fiber and colorless fluorescent fiber.
③金属线纸。在造纸过程中,将一条金属线或塑料线置于纸张中间,作为防伪印刷用纸,具有显著的防伪效果。根据金属线放置形式不同,可分为开窗式,半开窗式和不开窗式3种。
③ Wire paper. In the process of papermaking, a metal wire or plastic wire is placed in the middle of the paper as anti-counterfeiting printing paper, which has significant anti-counterfeiting effect. According to the different placement forms of metal wires, they can be divided into three types: open window type, semi open window type and non open window type.
2.油墨防伪
2. Ink anti-counterfeiting
防伪油墨是指在油墨中加入特殊性能的防伪材料,经特殊工艺加工而成的印刷油墨。它具有实施简单、成本低、隐蔽性好、色彩鲜艳、检验方便的特点。用于包装防伪印刷的防伪油墨主要有紫外荧光油墨、温变油墨、光变油墨及磁性油墨等。
Anti counterfeiting ink refers to the printing ink processed by special technology by adding anti-counterfeiting materials with special properties to the ink. It has the characteristics of simple implementation, low cost, good concealment, bright color and convenient inspection. The anti-counterfeiting inks used for packaging anti-counterfeiting printing mainly include UV fluorescent ink, temperature variable ink, light variable ink and magnetic ink.
3.多工艺组合防伪
3. Multi process combination anti-counterfeiting
多种印刷设备的并用,将胶、网、凹、柔、烫印及喷码等工艺组合使用,可使印刷图文更加变幻莫测,丰富多彩。采用组合印刷技术的包装产品为造假者设置了重重障碍和阻力。
The combination of a variety of printing equipment and the combination of glue, screen, concave, soft, hot stamping and code spraying processes can make the printed pictures and texts more unpredictable and colorful. Packaging products using combined printing technology have set up many obstacles and resistance for counterfeiters.
4.激光全息图像防伪
4. Laser holographic image anti-counterfeiting
激光全息图像防伪不仅可再现原物的主体形象,还可以随视线角度变化再现原物不同侧面的形状,给人以更加形象、鲜艳、逼真的美感,且科技含量高,设备精良,工艺复杂,因而具有相当高的观赏、装饰和防伪价值。
Laser holographic image anti-counterfeiting can not only reproduce the main image of the original object, but also reproduce the shapes of different sides of the original object with the change of line of sight angle, giving people a more vivid, bright and realistic aesthetic feeling, with high scientific and technological content, sophisticated equipment and complex technology, so it has quite high viewing, decoration and anti-counterfeiting value.
5.数码防伪标识及电讯识别系统
5. Digital anti-counterfeiting identification and telecommunication identification system
通过在产品上设置随机密码,将所有入网的产品编码记录存档于防伪数据库,消费者可以利用电话、网络等工具核对密码的正确与否,以此识别产品的真伪,并且对产品销售区域管理和物流管理起到了很好的作用。
By setting the random password on the product and archiving all the product code records connected to the network in the anti-counterfeiting database, consumers can check the correctness of the password by means of telephone, network and other tools, so as to identify the authenticity of the product, and play a good role in product sales area management and logistics management.
6.图案设计
6. Pattern design
图案设计的特点是“设计型防伪”,多采用版纹防伪技术。版纹防伪的原理在于利用很细小的线和点构成规则或不规则的图案,从而达到防拷贝、防复制、防伪造的目的。防伪设计人员通过版纹设计软件,根据包装印刷方式、盒型设计、包装文字、颜色等的不同,灵活地使用各种防伪设计元素,以千变万化的防伪模块组合和版纹组合构成防伪图案,重复性很低。使创意与包装使用者的个性特征紧密结合,是完全不同于商业设计的特种设计技术。版纹防伪设计元素包括:个性化底纹、防扫描/复印设计、纽索饰花球、线条浮雕图文、缩微文字、潜影技术、暗记技术、蒙版技术、劈线技术、扰视图文技术等等。
The characteristic of pattern design is "design type anti-counterfeiting", which mostly adopts plate pattern anti-counterfeiting technology. The principle of plate pattern anti-counterfeiting is to use very small lines and points to form regular or irregular patterns, so as to achieve the purpose of anti copy, anti copy and anti-counterfeiting. Through the plate pattern design software, the anti-counterfeiting designers flexibly use various anti-counterfeiting design elements according to the different packaging and printing methods, box design, packaging text, color, etc., and form anti-counterfeiting patterns with ever-changing anti-counterfeiting module combinations and plate pattern combinations, with low repeatability. It is a special design technology completely different from commercial design to closely combine creativity with the personality characteristics of packaging users. The anti-counterfeiting design elements of plate pattern include: personalized shading, anti scanning / copy design, newcord flower ball, line relief graphics and text, micro text, latent image technology, secret recording technology, masking technology, line splitting technology, disturbing graphics and text technology, etc.
针对不同客户及终端受众采用不同的防伪技术
Different anti-counterfeiting technologies are adopted for different customers and end audiences
包装防伪设计是包装防伪印刷的一步,是防伪的一个重要组成部分。为客户提供防伪解决方案时,在保证防伪技术含量的前提下,成本增加多少是客户比较关心的问题,为此要针对不同包装客户及终端受众采用不同的防伪技术。
Packaging anti-counterfeiting design is a step of packaging anti-counterfeiting printing and an important part of anti-counterfeiting. When providing anti-counterfeiting solutions for customers, on the premise of ensuring the content of anti-counterfeiting technology, the cost increase is a matter of concern to customers. Therefore, different anti-counterfeiting technologies should be adopted for different packaging customers and end audiences.
对于产销量很大且附加值较低的包装产品,在提供防伪包装设计时,成本增加不宜过多。如我公司设计的一“驱蚊香”包装,其本身的价值不高,若采用激光全息、数码等防伪手段,虽然取得了一定的防伪效果,但加大了包装成本,无疑会给生产厂家和广大消费者增加额外费用;反之,如果我们采用版纹防伪、油墨防伪等技术,在成本增加有限的前提下,同样也能够取得较好的防伪效果,而且消费者比较容易识别,实现了生产厂家和消费者的双赢。因此在决定采用何种防伪技术进行包装防伪设计时,一定要有的放矢,不能盲目地采用高防伪技术。既要满足客户及广大受众低成本的需求,又要获得完全个性化的防伪效果,更大限度地满足企业和用户的需求。
For packaging products with large production and sales volume and low added value, the cost should not be increased too much when providing anti-counterfeiting packaging design. For example, the "mosquito repellent incense" package designed by our company is not of high value. If laser holography, digital and other anti-counterfeiting means are used, although certain anti-counterfeiting effects have been achieved, the packaging cost has been increased, which will undoubtedly add additional costs to manufacturers and consumers; On the contrary, if we adopt plate pattern anti-counterfeiting, ink anti-counterfeiting and other technologies, on the premise of limited cost increase, we can also achieve better anti-counterfeiting effect, and consumers are easier to identify, realizing a win-win situation for manufacturers and consumers. Therefore, when deciding which anti-counterfeiting technology to use for packaging anti-counterfeiting design, we must have a definite goal, and we can't blindly use high anti-counterfeiting technology. We should not only meet the low-cost needs of customers and the general audience, but also obtain a fully personalized anti-counterfeiting effect to meet the needs of enterprises and users to a greater extent.

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