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宣传单页印刷的作用你了解吗?
作者:admin 来源:http://www.sdhzyw.com 发布时间:2020-6-16 17:13:15 浏览次数:170

  一年中需要宣传单页的最佳时机就是元旦、春节、端午节、中秋节、儿童节、国庆节、圣诞节等重大节日,可以宣传商品降价特卖、限时抢购、摸彩、抽奖、试吃、竞赛活动等等内容,只一种非常重要的促销方式。

  The best time of the year to need a leaflet page is new year's day, Spring Festival, Dragon Boat Festival, Mid Autumn Festival, children's day, national day, Christmas and other major festivals. It can publicize the contents of commodity sale, limited time rush purchase, lottery, lottery, trial eating, competition and so on. It is only an important way of promotion.

  宣传单页的规格,通常情况下是八开或十六开,纸张大都是105克、128克或157克的铜版纸,采用正反面彩色印刷而制成的;制作宣传单页目的就是要采用最大限度地促进销售、提高业绩,可以在一定期间内,扩大营业额,并提高利润;可以稳定已有顾客群并吸引增加新顾客,提高客流量;也可以介绍新产品、时令商品或公司重点推广的商品,稳定消费群体;也可以增加特定商品的销售额,提高人均消费额;还可以增强企业形象,提高公司的知名度;也可以和同行业举办的促销活动进行竞争;还可以刺激消费者的计划性购买和冲动性购买,提高营业额。

  The specifications of leaflet pages are usually eight or sixteen, most of which are 105g, 128G or 157G copperplate paper printed in front and back color; the purpose of leaflet pages is to maximize sales and improve performance, expand turnover and increase profits in a regular period, stabilize existing customer base and attract more customers It can also introduce new products, seasonal products or the products that the company focuses on to stabilize the consumer groups, increase the sales of specific products and increase the per capita consumption, enhance the corporate image and enhance the popularity of the company, compete with the promotional activities held in the same industry, stimulate the planned purchase and Impulse purchase, increase turnover.

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  构成宣传单页的三要素主要是方案、主题以及图案、设计等,文案的写法要想出易读的口号,要有清晰的节奏感,要充分地考虑文案与图案的关联性,要选用简单明了的文案类型;在制作的时候需要注意有决定主题和目标商品,明确区分主要商品和次要商品,笼统性的广告是不会产生效用的,需要充分研讨后才决定标题或口号,因为标题是广告单的生命,同时,图案、照片对视觉非常重要,应该做充分的准备,还需要明显地标示价格、店名、店址、电话号码等,可以让顾客牢牢的记住。

  The three elements that make up the leaflet page are mainly scheme, theme, pattern, design, etc. the writing method of copywriting should come up with readable slogans, have a clear sense of rhythm, fully consider the relevance between copywriting and pattern, and select simple and clear copywriting types. When making, it is necessary to pay attention to determining the theme and target commodities, clearly distinguish main commodities and secondary commodities, and generalize Sexual advertisement will not produce effect, and the title or slogan can only be determined after full discussion, because the title is the life of the advertisement list. At the same time, the pattern and photo are very important to the vision, so we should make full preparation, and also clearly mark the price, store name, store address, telephone number, etc., so that customers can remember them firmly.

  宣传单页在印刷的时候不一定要采用多种色彩,有时候单色反而能收获更好的效果,所以对于色彩的选择有着多样化,可以根据具体的宣传内容来进行定制。

  When the leaflet is printed, it is not necessary to use multiple colors. Sometimes monochrome can achieve better results. Therefore, the selection of colors is diversified, and can be customized according to specific publicity content.