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企业画册印刷应该具有哪些特点?
作者:admin 来源:http://www.sdhzyw.com 发布时间:2019-8-27 17:24:21 浏览次数:104

画册印刷就是以图片及少量文字展示为主的书刊印刷。画册印刷是一个企业宣传的渠道和体现企业文化和企业规模的一个不错的方式。一个企业要想做好宣传,企业画册印刷一定要做好。那么,成功的企业画册设计应包含哪些要素呢?今天济南宣传单页印刷的小编就来为您解读:企业画册印刷设计中应该包含的要素。

Album printing is the printing of books and periodicals with pictures and a small amount of text. Album printing is a good way for an enterprise to publicize and reflect its culture and scale. If an enterprise wants to do a good job in publicity, it must do a good job in picture album printing. So, what elements should be included in a successful enterprise album design? Today, the small edition of Jinan Publicity sheet printing will be for you to interpret: the elements that should be included in the design of enterprise picture album printing.

画册设计可分为企业画册设计、产品画册设计、企业形象画册设计、宣传画册设计、折页设计、单页设计、封面设计、画册封面设计等。一个企业画册设计的成功与否在于画册设计的定位。在设计画册之前,设计师要与客户进行友好沟通,了解客户的需求,这包括画册设计的风格定位、企业文化及产品特点分析、行业特点定位、画册操作流程、客户的观点等,制定正确的设计策略。好的画册设计离不开设计前的沟通和配合,这样才能体现客户的消费需要,才能给客户创造出比较有实效的画册设计。

Album design can be divided into enterprise album design, product album design, enterprise image album design, propaganda album design, folding design, single page design, cover design, album cover design, etc. The success of an enterprise album design lies in the positioning of the album design. Before designing the picture album, the designer should communicate with the customers and understand the customers'needs. This includes the style orientation of the picture album design, the analysis of enterprise culture and product characteristics, the industry characteristics orientation, the operation process of the picture album, and the views of the customers, etc. to formulate the correct design strategy. Good album design can not be separated from the communication and cooperation before the design, so as to reflect the consumer needs of customers, in order to create more effective album design for customers.

同时,画册设计要做到内容规范,风格简洁统一,具有良好的宣传效果,达到商家的宣传目的,促进企业的宣传和推广。此外,画册设计应该从企业自身的性质、文化、理念、地域等方面出发,应用恰当的创意和表现形式来展示企业的魅力,传播企业文化,并向受众群体传播信息。这样画册才能为消费者留下深刻的印象,加深对企业的了解,能起到宣传推广的作用。

At the same time, the design of the picture album should be standardized in content, concise and unified in style, with good publicity effect, achieve the publicity purpose of businessmen, and promote the publicity and promotion of enterprises. In addition, the design of picture album should start from the nature, culture, concept and region of the enterprise itself, apply appropriate creative and expression forms to show the charm of the enterprise, disseminate corporate culture, and disseminate information to the audiences. Only in this way can the picture album leave a deep impression on consumers, deepen the understanding of enterprises, and play a role in publicity and promotion.

济南宣传单页印刷

比如,在这本宣传画册设计的过程中,设计师通过与客户的友好沟通,在了解客户需要展示的内容信息和设计需求的基础上,确定了画册的整体风格,并做好画册内容的整体规划,通过资料收集、取景拍摄、内容编排、页面设计、初稿修改及定稿等一系列工作,在页面风格及内容展示上突显出科技、高端、向上的院系形象。

For example, in the process of designing this brochure, the designer determines the overall style of the brochure through friendly communication with customers, on the basis of understanding the content information and design requirements that customers need to display, and makes overall planning of the content of the brochure, through data collection, scene shooting, content arrangement and page layout. A series of work, such as design, revision and finalization of the first draft, highlights the image of science and technology, high-end and upward departments on the page style and content display.

当然,画册作为一种印刷品,设计师要注重创意、设计、印刷的每个环节。画册设计是生产厂家和经销商及消费者之间的媒介及桥梁。而画册作为一个完整的宣传形式,可以针对销售季节或流行期,针对有关企业和人员,针对展销会、洽谈会,针对购买货物的消费者等受众,进行邮寄、分发、赠送,以扩大企业、商品的知名度.推售产品和加强购买者对商品了解,强化广告的效用。这也意味着画册的印刷量通常是非常大的,设计师需要在设计环节严格把控画册的制作成本,在节约成本的同时,追求一种比较大的宣传效果。

Of course, as a kind of printed matter, the designer should pay attention to every link of creativity, design and printing. Album design is the medium and bridge between manufacturers, distributors and consumers. As a complete form of propaganda, picture albums can be mailed, distributed and presented to the relevant enterprises and personnel, exhibitions, fairs and consumers who buy goods in order to expand the visibility of enterprises and commodities. Understanding and strengthening the effectiveness of advertising. This also means that the printing volume of the album is usually very large. Designers need to strictly control the production cost of the album in the design process, while saving costs, to pursue a greater publicity effect.

今天给大家介绍的精彩内容到这里就结束了,小编在这里十分感谢大家的阅读,如果大家想要了解更多的相关咨询,可以把我们的网址:http://www.sdhzyw.com添加到收藏,或者搜索关键词:济南宣传单页印刷,也可以找到我们。谢谢大家的支持!

Today's wonderful content for you is over. The edition here is very grateful for your reading. If you want to know more about the relevant consultation, you can add our website: http://www.sdhzyw.com to the collection, or search keywords: Jinan promotional leaflet printing, you can also find us. Thank you for your support!