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画册印刷怎么才能高大上?
作者:admin 来源:http://www.sdhzyw.com 发布时间:2019-2-3 20:38:49 浏览次数:357
  我们需要的要求就是高大上!这样的要求,怎么用在画册印刷设计当中来呢?如何在美观大方和信息传达的天平上左右平衡?这次一次性告诉你。
What we need is to be tall! How can such requirements be used in the design of picture album printing? How to balance beauty and information? Tell you once this time.
作为企业形象宣传的手段之一,画册印刷的设计被各大企业摆在了宣传的重要位置上。一个企业的形象,能否精准且深入人心的传达给客户,这对企业画册的设计有着一些不同于一般画册的要求。通常,为了给一个企业塑造良好的市场形象,都会对该企业进行文化包装。企业画册作为企业文化的一个出口,首先要传导给客户的是该企业的良好的形象,以及企业在自己专业领域所取得的成就,以此作为在同行中竞争的筹码,被大家所记住。
As one of the means of corporate image publicity, the design of picture album printing has been placed in the important position of propaganda by major enterprises. Whether an enterprise's image can be accurately and deeply conveyed to customers or not has some different requirements for the design of enterprise picture album from the general picture album. Usually, in order to create a good market image for an enterprise, the enterprise will be culturally packaged. As an export of enterprise culture, enterprise picture album should first transmit to customers the good image of the enterprise and the achievements of the enterprise in its own professional field, as a chip of competition among the peers, it is remembered by everyone.
图片模糊,文字冗长?千万不要!
Pictures are blurred and text is lengthy? Never!
画册的基本构成为图片和文字。作为形象宣传,图片在画册中占据着主导地位,文字则辅助图片,对内容进行阐明与解释。所以在画册设计时,图片部分为重要的采集点,需要准备与企业相关的高质量图片,因为只有图片的质量高,才可以打造出高质量的画册。文字虽为辅助角色,却也应该简练精准。一本画册的篇幅有限,不是故事书,客户对待宣传物品的耐心是有限的,不可能文尽其详。画册设计时,对文字信息的采集应短小精悍,直戳根本。
The basic composition of the album is pictures and words. As image propaganda, pictures occupy a dominant position in the picture album, while words are supplemented by pictures to clarify and explain the content. Therefore, in the design of albums, the picture part is an important collection point. We need to prepare high-quality pictures related to enterprises, because only with high quality pictures, can we create high-quality albums. Although words are auxiliary roles, they should also be concise and precise. The length of a picture album is limited, not storybook. Customers'patience with promotional materials is limited, and it is impossible to elaborate. In the design of picture albums, the collection of text information should be short, concise and direct-proof.
对齐还是不对齐?

Alignment or misalignment?

答案是,对齐。花哨的设计千奇百怪,好的设计却专情于一,那就是整齐。这是一个宣传物更基本的气质。当然不排除因为特殊需求而做刻意的“乱化”处理。一般情况下,图文更好是工整。我们都知道,人的视觉是存在误差的,差之毫厘,谬之千里这种情况在设计品种很常见,往往肉眼看起来差不多的东西,实际却差了很多。工整的好处其一是安全,它让你设计的画册看起来雅气;其二平衡,为了让误差尽可能的减小,工工整整好过凌凌乱乱。姑且不说设计的水平,单是印入人眼一印象,整齐就会全然取胜。
The answer is alignment. The fancy design is strange, but the good design is dedicated to one thing, that is, neatness. This is the most basic temperament of a publicity material. Of course, we can not exclude deliberate "disorderly" treatment because of special needs. Generally speaking, the pictures and texts should be neat. As we all know, people's vision is erroneous, the difference is millimeter, the fallacy is thousands of miles. This kind of situation is very common in the design variety, often the naked eye looks similar things, but in fact it is much worse. One of the benefits of neatness is safety. It makes your album look elegant. The other is balance. In order to minimize errors, neatness is better than clutter. Despite the level of design, neatness will win the first impression.
留白太多好浪费纸?
Too much blank to waste paper?
这种节俭的思维不该出现在画册的设计中。留白,是极具中国美学特征的,它给人的一感觉就是通透。从各种艺术形式中,简化与留白都是不变的传导美的手段。古典戏曲中简化的道具可以丰富观众的想象力;写意的水墨画,大气潇洒的笔触,给人洒脱的观感;现代设计美学中,对极简的推崇也是可见一斑。留白,已经融入到人类艺术生活的方方面面。中国人自古讲究,空达致远,浩气通流的意境。所以,各种形式的留白,不仅不浪费纸,还会让画册的设计感陡然直上。但是,留白应该正确与巧妙,空洞就不是留白的目的了。
This kind of frugal thinking should not appear in the design of picture albums. Left blank, which has the characteristics of Chinese aesthetics, gives people the first feeling of penetration. From various artistic forms, simplification and blank space are invariable means of transmitting beauty. Simplified props in classical operas can enrich the audience's imagination; freehand ink painting, elegant brush strokes, giving a free and easy sense of view; modern design aesthetics, the praise of minimalism is also evident. Blank space has been integrated into all aspects of human artistic life. Since ancient times, the Chinese people have been fastidious about the artistic conception of reaching far and flowing far and wide. Therefore, various forms of blank space, not only does not waste paper, but also makes the design of the album suddenly straighten up. However, blank space should be correct and clever, and emptiness is not the purpose of blank space.