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画册印刷设计中如何巧用对比
作者:admin 来源:http://www.sdhzyw.com 发布时间:2018-8-24 15:45:39 浏览次数:500
在画册印刷中,对比是其常用的一种画册设计方法.巧用对比法可有效地增加画册设计效果,将画册设计的初衷更为真实的体现出来,那么画册印刷设计中如何巧用对比呢?
In album printing, contrast is a commonly used album design method. Skillful use of contrast can effectively increase the effect of album design, the original intention of album design will be more true to reflect, then how to skillfully use contrast in album printing design?
一、大小的对比.大小关系为造形要素中更受重视的一项,几乎可以决定意象与调和的关系.大小差别少,给人的感觉较沈着温和,大小的差别大,给人的感觉较鲜明,而且具有强力感.
1. Size contrast. Size relation is one of the most important factors in shaping. It can almost determine the relationship between image and harmony. Size difference is less, giving people a feeling of calm and gentle, big difference in size, giving people a more distinct feeling, and with a sense of strength.
二、主与从的对比.版面设计也和舞台设计一样,主角和配角的关系很清楚时,观众的心理会安定下来.明确表示主从的手法是很正统的构成方法,会让人产生安心感.如果两者的关系模糊,会令人无所适从,相反地,主角过强就失去动感,变成庸俗画面.
Second, the contrast between the master and the slave. Layout design and stage design, the relationship between the protagonist and the supporting role is very clear, the audience's psychology will settle down. Become a vulgar picture.
三、粗细的对比.字体愈粗,愈富有男性的气概.若代表时髦与女性,则通常以细字表现.细字如果份量增多,粗字就应该减少,这样的搭配看起来比较明快.
Thirdly, the contrast between thick and thin. The thicker the font, the more masculine it is. If it represents fashion and women, it is usually expressed in fine characters. If the weight of fine characters increases, the coarse characters should be reduced. Such a collocation looks more lively.
四、明暗的对比.阴与阳、正与反、昼与夜等等,如此类的对比语句,可使人感觉到日常生活中的明暗关系.初诞生的婴儿,更初在视觉上只能分出明暗,而牛、狗等动物虽能简单识别黑白,可是,对彩度或色相却无法轻易识别,由此可知,明暗﹝黑和白﹞乃是色感中更基本的要素.

Fourth, the contrast of light and shade. Yin and Yang, positive and negative, day and night, and so on, such contrastive sentences, can make people feel the relationship between light and shade in daily life. Dark and white are the most basic elements of color perception.

济南书刊杂志印刷

五、曲线和直线的对比.曲线很富有柔和感、缓和感;直线则富坚硬感、锐利感,极具男性气概.自然界中,皆由这两者适当混合.平常我们并不注意这种关系,可是,当曲线线或直线强调某形状时,我们便有了深刻的印象,同时也产生相对应的情感.故我们常为加深曲线印象,就以一些直线来强调,也可以说,少量的直线会使曲线更引人注目.

Fifth, the contrast between curves and straight lines. Curves are very soft and gentle; straight lines are hard, sharp, and masculine. In nature, both are properly mixed. Normally we do not pay attention to this relationship, but when curves or straight lines emphasize a certain shape, we have a deep impression and at the same time produce a relative. Therefore, in order to deepen the impression of the curve, we often emphasize it with some straight lines, which can also be said that a small number of straight lines will make the curve more attractive.

六、位置的对.在画面两侧放置某种物体,不但可以强调,同时也可产生对比.画面的上下、左右和对角线上的四隅皆有潜在性的力点,而在此力点处配置照片、大标题或标志、记号等等,便可显出隐藏的力量.因此在潜在的对立关系位置上,放置鲜明的造形要素,可显出对比关系,并产生具有紧凑感的画面.
Placing an object on both sides of the picture can not only emphasize, but also produce contrast. Potential force points exist in the upper, lower, left and right corners of the picture and hidden forces can be revealed by placing photographs, headlines or signs, markings, etc. in the force points. Setting up the sharp elements of the form can display contrast relations and produce a compact picture.
七、质感的对比.在一般人的日常生活中,也许很少听到质感这句话,但是在美术方面,质感却是很重要的造形要素.譬如松弛感、平滑感、湿润感等等,皆是形容质感.故质感不仅只表现出情感,而且与这种情感融为一体.
The contrast of texture. In the ordinary people's daily life, it may be rare to hear the word texture, but in art, texture is a very important shaping element. For example, relaxation, smoothness, moisture and so on, are all descriptive texture.
我们观察画家的作品等,常会注意其色彩与图面的构成,其实,质感才是决定作品风格的主要因素,虽然色彩或对象物会改变,可是,作为基础的质感,是与一位画家之本质有着密切的关系,是不易变更的.若是外行人就容易疏忽这一点,其实,这才是更重要的基础要素,也是对情感更强烈的影响力.
When we observe a painter's works, we often pay attention to the composition of his colors and drawings. In fact, texture is the main factor that determines the style of his works. Although colors or objects may change, texture, as a basis, is closely related to the nature of a painter and is not easy to change. If an outsider is easy to neglect this point, it is difficult to change it. Actually, this is the most important basic element and the most powerful influence on emotion.