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画册印刷的设计原则具体有哪些?
作者:admin 来源:http://www.sdhzyw.com 发布时间:2018-7-23 14:53:40 浏览次数:536
画册印刷能够进行的前提是,画册设计方案需满足客户要求的同时,也能够达到使人眼前一亮的设计效果,这对于很多设计者来说,是一个相当苦恼的问题.画册印刷公司根据多年的经验,为您总结出以下画册印刷的设计原则,这些设计原则的合理应用可有效实现画册设计拥有的效果:
The picture book printing can be carried out on the premise that the picture book design needs to meet the requirements of the customer, and can also achieve a bright design effect. It is a very annoying problem for many designers. The picture book printing company, based on years of experience, summed up the design principles of the following picture book printing for you, these designs. The reasonable application of the principles can effectively achieve the effect of the album design.

济南书刊杂志印刷

一、要一针见血.文学家或导演有几十万字或者120分钟的时间可以说故事,宣传画册只有很有限的文字和页面可以讲故事.因此,创意人员要习惯抓重点的思考方式,而且抓住重点做大文章.

First, we should see a needle. A writer or director has tens of thousands of words or 120 minutes to tell stories. Only a very limited number of words and pages can be used to tell stories. Therefore, creative people should get used to focusing on the way of thinking, and take the emphasis to make big articles.
二、先求对,再去求妙.精彩的创意点子令人眼睛一亮,印象深刻,但正确的诉求才会改变人的态度,影响人的行为.比如在做服装画册印刷时,高明的模特要利用身体语言尽量表现设计师的尽心制作,但千万忌讳让自己的高明条件掩盖了服饰的风采,否则很容易将读者的注意力吸引到模特的身材上而忘却了服装才是真正的主角,再好的创意如不能有效的传达信息,那都是违背专业精神的.
Two, first seek the right, and then go to the wonderful. The wonderful ideas are bright and impressive, but the correct appeals will change the person's attitude and affect the person's behavior. For example, when making the clothing picture book printing, the bright model should make use of the body language to show the designer's best production, but it must be taboo to let his own high conditions cover up. It is easy to attract the attention of the reader to the model's body and forget that the dress is the real protagonist, and the good creativity, such as the failure to communicate the information effectively, is contrary to the professional spirit.
三、要合乎基本逻辑.曾经有一个眼镜店的海报,画面用插画的形式呈现一个青色的瓜果,标题写到 "这是XIGUA or QINGGUA ?"副标题是"如果你分不出来,表示你该换眼镜了".其实这个广告很有想法但是对消费者而言,分不清是什么瓜果,不一定与眼镜度数不足有关系.违反了基本逻辑的想法除非是刻意的表现手法,一定要细心检视,以免影响广告的说服力.
Three, the basic logic. Once a poster of an eyeglass shop, the picture shows a green fruit in the form of an illustration. The title is "XIGUA or QINGGUA?" the subtitle is "if you can't tell you, you should change your glasses". There must be no relation between the lack of spectacles. The idea of violation of the basic logic must be carefully examined, unless it is a deliberate expression, so as not to affect the persuasiveness of the advertisement.
四、要紧紧锁定画册的目的和主题.不管什么样的画册创意,一定要以读者为导向.画册是做给读者看的,是为了达成一定的目标,为了促进市场运作,既不是为了取悦广告奖的评审,也不是为了让别人典藏,更不是为了让创作者自鸣得意.创意人员需要极为深刻地揣摩目标对象的心态,创意才容易引起共鸣.
Four, we should firmly lock the purpose and theme of the picture book. Whatever the creative painting book, we must guide the reader. The picture book is for the reader to see, to achieve a certain goal, to promote the operation of the market, not to please the evaluation of the advertising award, not to let others to be preserved, and not to make the creator complacent. Creative people need to have a very deep understanding of the mentality of the target audience. Creativity is easy to resonate.
五、要能将创意文字化和视觉化.有一个文案创作人员奉命为客户已经通过的画册页面配标题.画面是一辆拖着光影、似乎在高速行驶的汽车,他想了很久,没有合适的表达,勉强用"将一切远远抛在后面"来表现汽车加速凌厉的特性,但总体感觉标题和画面还是不匹配,没有生命力.所以能够非常巧妙地实现文字化和视觉化的创意才是好的创意.
Five, to be creative and visualized. A copywriter is ordered to match the title of a picture book page that the customer has passed. The picture is a car with light and shadow, which seems to be driving at a high speed. He thought for a long time, without the right expression, and reluctantly used the "leave everything far behind" to show the characteristics of the car speeding up. The overall sense of the title and picture still do not match, there is no vitality, so it can be very clever to realize the creativity of text and visualization is a good idea.
六、要简单明了.客户看宣传画册是一种手段而不是一种目的,当作合作决策的参考.而且,多半情况下,读者是被动地接受画册上传递的信息,越容易被知觉器官吸收的信息也就越容易侵入他的潜意识.切莫高估计读者对信息的理解和分析能力,尤其是高层的决策人员,他们是没有太多时间去思考这些创意的.因此,创意要简单明了,易于联想.
Six, it should be simple and clear. It is a means, not a purpose, as a reference for a cooperative decision. Moreover, in most cases, the reader is passively accepting the information transmitted on the picture album, and the more easily the information absorbed by the perceptual organs is more easily intruded into his subconscious. Analytical ability, especially senior decision-makers, do not have much time to think about these ideas. Therefore, creativity should be simple and easy to associate.