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宣传画册的设计如何才能引起大家共鸣
作者:admin 来源:http://www.sdhzyw.com 发布时间:2017-10-18 16:13:41 浏览次数:308

济南宣传页印刷能够进行的前提是,画册设计方案需满足客户要求的同时,也能够达到使人眼前一亮的设计效果,这对于很多设计者来说,是一个相当苦恼的问题.

The premise is to Ji'nan album printing, brochure design scheme needs to meet the requirements of customers at the same time, also can achieve the design effect make eyes, which for many designers, is a troublesome problem.

1、要紧紧锁定画册的目的和主题.不管什么样的画册创意,一定要以读者为导向.画册是做给读者看的,是为了达成一定的目标,为了促进市场运作,既不是为了取悦广告奖的评审,也不是为了让别人典藏,更不是为了让创作者自鸣得意.创意人员需要极为深刻地揣摩目标对象的心态,创意才容易引起共鸣.

1, to tightly lock the purpose and theme of the album. No matter what kind of creative album, must be reader oriented. The album is done to the readers, in order to achieve a certain goal, in order to promote the operation of the market, is not to please the advertising award assessment, nor for others but not for collection. Let the creators of complacency. Creative personnel need to figure out the extremely profound target attitude, creative is easy to resonate.

2、要一针见血.文学家或导演有几十万字或者120分钟的时间可以说故事,宣传画册只有很有限的文字和页面可以讲故事.因此,创意人员要习惯抓重点的思考方式,而且抓住重点做大文章.

济南宣传页印刷哪家好

2, to the point. Writer or director has dozens of words or 120 minutes to tell the story, publicity pictures have very limited text and pages can tell stories. Therefore, creative people used to focus the way of thinking, but also seize the key to make the article.

3、要能将创意文字化和视觉化.有一个文案创作人员奉命为客户已经通过的画册页面配标题.画面是一辆拖着光影、似乎在高速行驶的汽车,他想了很久,没有合适的表达,勉强用"将一切远远抛在后面"来表现汽车加速凌厉的特性,但总体感觉标题和画面还是不匹配,没有生命力.所以能够非常巧妙地实现文字化和视觉化的创意才是好的创意.

3, can be creative text and visual. There is a creative staff ordered for the customer has through the album with the title page. The picture is a light, it seems dragging in a high-speed car, he thought for a long time, there is no suitable expression, "barely all behind" performance characteristics of automobile sharp acceleration, but the overall feeling of the title and the picture does not match, no vitality. So can very cleverly achieve text and visual creativity is a good idea.

4、先求对,再去求妙.精彩的创意点子令人眼睛一亮,印象深刻,但正确的诉求才会改变人的态度,影响人的行为.比如在做服装画册印刷时,高明的模特要利用身体语言尽量表现设计师的尽心制作,但千万忌讳让自己的高明条件掩盖了服饰的风采,否则很容易将读者的注意力吸引到模特的身材上而忘却了服装才是真正的主角,再好的创意如不能有效的传达信息,那都是违背专业精神的.

4, ask for, go for wonderful. Wonderful ideas and eye-catching, impressive, but the correct demands will change the attitude of the people, influence people's behavior. For example, in the fashion book printing, a model to use body language to make the best designers, but never taboo let your clothing style cover conditions good, otherwise it is easy to attract the reader's attention to the model's body and forget clothing is the real protagonist, it is a good idea if not effectively convey information, it would be against the professional spirit.

5、要简单明了.客户看宣传画册是一种手段而不是一种目的,当作合作决策的参考.而且,多半情况下,读者是被动地接受画册上传递的信息,越容易被知觉器官吸收的信息也就越容易侵入他的潜意识.切莫高估计读者对信息的理解和分析能力,尤其是高层的决策人员,他们是没有太多时间去思考这些创意的.因此,创意要简单明了,易于联想.

5, keep it simple. The customer brochure is a means not an aim, as a cooperative decision. Moreover, in most cases, the reader is passive acceptance of the album's message, the easier it is to absorb the organs of perception of information are also more easy to invade his subconscious. The reader cut estimates the understanding of information and analysis capabilities, especially senior decision makers, they don't have much time to think about these ideas. Therefore, creativity should be simple and clear, easy to Lenovo.

本文由济南宣传页印刷友情奉献.更多有关的知识请点击:http://www.sdhzyw.com/我们将用更先进的技术.更真诚的态度.为您提供更为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

The Ji'nan flyers printed friendship dedication. More related knowledge: Please click http://www.sdhzyw.com/ we will use the most advanced technology. The most sincere attitude, to provide you with the most comprehensive service. More related knowledge and we will continue to offer. Please look forward to.