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色彩设计是包装的一大重点
作者:admin 来源:http://www.sdhzyw.com 发布时间:2017-3-17 13:36:40 浏览次数:266
色彩设计是包装的一大重点,对于包装而言,色彩直接影响者消费者的视觉感官,因此包装色彩设计很重要.下面包装厂家给大家分析一下包装色彩知识。
The color design is a key for packaging, packaging, color directly influence consumer's visual senses, so the packaging color design is very important. We analyze the packaging color knowledge to the packaging manufacturers.
总色调的确定:包装色彩的总体感觉是华丽还是质朴,都是取决于包装色彩的总色调.总色调直接依据色相,明度,纯度一个色彩基本属性来具体体现.
The determination of the total color: the overall color of the packaging color is gorgeous or plain, all depends on the total color of the packaging color. The overall tone directly based on hue, lightness, purity of a color to reflect the basic attributes

1.色彩面积因素:除色相、明度、纯度外,色彩面积大小是直接影响色调的重要因素.色彩搭配首先考虑大面积色的安排,大面积色彩在包装陈列中具有远距离的视觉效果.另外,在两色对比过强时,可以不改变色相,纯度,明度,而扩大或缩小其中某一色的面积来进行调和.

济南彩色设计印刷

1 color area factors: hue, lightness and purity in color, size is an important factor which directly affects the tone. The color collocation considering large area color arrangements, the visual effect of large area color with long distance in the packaging display. In addition, in the color contrast is too strong, can not change the hue, lightness and purity. However, the widening or narrowing of a color area to reconcile.
2.视认度:视认度是讲配色层次的清晰度.良好的视认度在包装、广告等视觉传达设计中非常重要.视认度一方面看色彩本身的醒目程度,另一方面要看色彩之间的对比关系.
2 legebility: legebility is about matching the level of clarity. Good legibility in packaging, advertising and other visual communication design is very important. Legebility hand striking degree of color itself, on the other hand to look at the relationship between color contrast.
3.强调色:强调色是总色调中重点用色,是面积因素和视认度结合考虑的用色.一般要求明度和统度上高于周围的色彩,在面积上则要小于周围的色彩,否则起不到强调作用.
3 color: color is always stressed stressed tone on the use of color, area factors and legebility considering the use of color. General requirements higher than the surrounding color brightness and the degree, in the area is less than the surrounding color, otherwise not stressed.
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This article is provided by the Ji'nan color design printing, our website is: http://www.sdhzyw.com we will be dedicated to provide you with the best quality service, welcome your visit!