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在书刊杂志印刷中不同色彩有着不同的效果
作者:admin 来源:http://www.sdhzyw.com 发布时间:2017-1-11 13:27:54 浏览次数:786
随着科技的发展,人们不仅把印刷技术应用在印刷书本上,还把印刷技术应用在广告营销上。
With the development of science and technology, people not only use the printing technology in the printing of books, but also the printing technology used in advertising marketing.
印刷技术运用色彩把各种不同的元素结合在一起,组合成了一副精美的画面。但是每种色彩的轻重组合在一起的画面感是不同的,下面我来介绍一下印刷中不同色彩的效果:
The use of color printing technology to a variety of different elements together, combined into a beautiful picture. However, the color of each combination of different colors are different, I will introduce the different colors of the printing effect:

色彩的冷暖感:主要是色彩对视觉的作用而使人体所产生的一种主观感受。冷暖感与色彩的光波长短有关,光波长的给人以温暖感受;而光波短的则反之,为冷色。红、橙、黄为暖色,易于让人们联想到太阳、火焰等,使人产生温暖之感,而青、蓝为冷色,易于让人们联想到冰雪、海洋、清泉等,使人产生清凉之感。

济南书刊杂志印刷

The color of warm and cold feeling: mainly is the color to the visual function and causes the human body to produce one kind of subjective feeling. A sense of well-being and the color of the light wave length, the wavelength of light to give people a warm feeling; and the short wave and vice versa, as cool. Red, orange, yellow for the warm, easy to make people think of the sun and fire, make people have warm feeling, and the green and blue colors, easily reminiscent of ice and snow, Ocean Springs, etc., make people have a sense of cool.
另外还有一组冷暖的概念,即一般的色彩加入白会倾向冷,加入黑色会使人倾向暖。如饮料包装多用冷色,白酒类包装多用暖色,色彩的冷暖感觉以色相的影响较大。
There is also a group of the concept of cold and warm, that is, the general color will be white to join the cold, black will make people tend to warm. Such as beverage packing with cool Liquor packing with warm color to color, feeling of well-being of the affected.
色彩的轻重感:主要由色彩的明度决定。一般明度高的浅色和色相冷的色彩感觉较轻,白色较低。明度低的深暗色彩和色相暖的色彩感觉重,其中黑色较重。
The color of the severity of the flu: is mainly determined by the color brightness. General high brightness light and cold hue color feel lighter, lower white. Low dark color lightness and hue of warm color feel heavy, which is black.
明度相同,纯度高的色感轻,而冷色又比暖色显得轻。在装潢设计中,一般画面下部用明度、纯度低的色彩,以显稳定,对儿童用品包装、宜用明度、纯度高的色彩,以有轻快感。
The same brightness, high purity color light, and cool and warm than appear light. In the decoration design in general, with the lower part of the picture brightness, color purity is low, in order to show stability of children's products packaging, suitable for lightness and high purity color, with a light pleasure.
本文由济南书刊杂志印刷友情奉献.更多有关的知识请点击:http://www.sdhzyw.com将用更先进的技术.更真诚的态度.为您提供更为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This paper by Ji'nan friendship magazines printed dedication. More related knowledge: Please click http://www.sdhzyw.com will use the most advanced technology. The most sincere attitude, to provide you with the most comprehensive service. More related knowledge and we will continue to offer. Please look forward to.