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公司彩页印刷的必知要素有哪些?
作者:admin 来源:http://www.sdhzyw.com 发布时间:2016-6-14 16:10:15 浏览次数:369
一、宣传彩页是现代商业活动中更重要的媒介之一,是公司新品介绍、宣传公司形象品牌等常见的宣传途径。也具有受众广、成本低、直观等优点的宣传手段。宣传彩页是一种宣传形式的统称,其中包括名片、DM单、海报、画册、折页、台历等。宣传彩页的主要包含的内容有:产品说明、企业简介、形象宣传、活动介绍等,主要是要突出公司想要表达、传递的信息,信息不要过于赘余。
A brochure is one of modern commercial activity is one of the most important media, is the company's new introduction, promotion company brand image and other common means of publicity. It also has a wide audience, low cost, intuitive and other advantages of publicity. A brochure is referred to as the form of propaganda, including name card, DM, posters, brochures, folding, calendar etc.. : product description, corporate profiles, the image of propaganda, activities such as publicity page mainly contains the content, mainly to highlight the company want expression, information transmission, information not too redundant.
二、彩页的设计制作,也会涉及到成本的问题,肯定要考虑到设计、制作、印刷等的成本问题,但也不能为了成本,而牺牲整体设计理念,从而影响潜在的销售力,而不能起到宣传的更终目的。
Second, page design production, but also involves the cost problem, must take into account the cost of design, production, printing,, but not to cost at the expense of overall design concept, thus affecting the potential sales force, and not to publicize the ultimate goal.
三、在使用CMYK(四色印刷),设计过程需统一使用印刷色为CMYK,不能使用其他颜色。而且这四种颜色的总和也不要超过250。设计文件更好存储为GIF格式。
Three, in the use of CMYK (four color printing), the design process need to use a unified printing color for the CMYK, can not use other colors. And the sum of these four colors are not more than 250. The design file is best stored as GIF format.
四、设计制作彩页的过程中,一定要首先确定通过宣传彩页能够达到怎样的目的,彩页中包含哪些有效信息,避免含有过多的多余信息,以免影响受众接受重点信息。在设计的过程中,彩页的色彩设置不要过于单一,也不要过于复杂,以免喧宾夺主。
Fourth, page design and production process, must first determine can achieve what purpose by publicity page, page which contains useful information, avoid contains too many redundant information, so as not to affect the audience receive the key information. In the process of design, color settings page not too single, do not be too complicated, so as to avoid distracting.
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This article from: Ji'nan hardcover book production more exciting content please click on our official website: http://www.sdhzyw.com we will give you the answer.