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企业宣传画册的印刷封面设计原则
作者:admin 来源:http://www.sdhzyw.com 发布时间:2016-5-31 13:10:20 浏览次数:313
一本画册的封面,可以没有图形,但不能没有文字,文字既具有语言意义,同时又是抽象的图形符号,它是点、线、面设计的综合体。如一个字可以看成一个点,一行字可以看成一条线,一段文字可以看成一个面等。
A book cover, you can not graphics, but not without text, the text is both language meaning, but also abstract graphical symbols, it is the point, line, surface design complex. Such as a word can be seen as a point, a line of words can be seen as a line, a section of text can be seen as a face, etc..
在设计中,如果将图与文都当作重点进行强调,其结果往往显得版面杂乱无章,两方面都不突出。因此,文字与图形应相对集中布局,在阅读中形成节奏和层次,使文字紧凑,图形灵活。
In the design, if the graph and Juve as key emphasis, the result is often chaotic layout, two aspects are not prominent. Therefore, the text and graphics should be relatively concentrated layout, in the reading of the formation of rhythm and level, so that the text is compact, flexible graphics.
1首先映入眼帘的便是色彩。色彩中红、黄、蓝灰、黑、金、银等各种不同的色彩,构成了杂志封面五彩缤纷的世界。例如用灰色作为背景,可以衬托艳丽的文字、图形,既协调又显亮丽,纯度高的色彩排列在一起,特别刺激和活跃;
1 the first thing is that the color. Color red, yellow, blue, gray, black, gold, silver and other different colors, constitute a colorful world of the magazine cover. For example, with gray as the background, you can set off the gorgeous text, graphics, both coordination and show bright, high purity of color together, especially stimulating and active;
2和谐统一的色调,让人感到温馨、安逸;利用纸张的原色为色调,给人的感觉是自然、清新等等。有时为了追求新奇的个性特征,可以在常规的基础上加以发挥,如采用无彩色调也能在五彩缤纷的书海中脱颖而出。
The paper color is tonal, give people the feeling is natural, fresh, and so on a harmonious unity of tone, let a person feel warm and comfortable. Sometimes in the pursuit of new personality characteristics can be on a regular basis to be played, such as the use of no tint can also come to the fore in the colorful sea of books.
3封面设计的色彩是由书的内容与阅读对象的年龄、文化层次等特征所决定的。少儿读物多运用艳丽的色彩,表现青春活力的更宜用红绿相间的色彩;沉着、和谐的色彩适用于中、老年人的读物;介于艳色和灰色之间的色彩宜用于青年人的读物。对于读者来说,因文化素养、民族、职业的不同,对于色彩也有不同的偏好。
3 the color of the cover design is determined by the content of the book and the age of the reading object, the cultural level and so on. Children's books by bright colors, performance of youth is the most suitable with red, green and white colors; calm, harmonious color application in older books; between bright color and gray colors appropriate for young people reading. For readers, because of cultural literacy, ethnic, career, different colors have different preferences.
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