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VI设计对企业的作用
作者:admin 来源:http://www.sdhzyw.com 发布时间:2016-3-11 15:14:56 浏览次数:353
老字号之所以经久不衰,关键在于注重塑造企业形象,将良好的商誉、全新的理念和独特的服务等一系列形象内容转化为对商品的信赖。那么塑造良好的商业企业形象会对企业产生哪些效应呢,随着经济的迅速发展,目前市场上商品品种的多样化,商品品牌琳琅满目,反映在商业企业上则是它们所经营的商品品牌的差异化日渐缩小。
Old is enduring, the key point is to pay attention to shaping the corporate image, good reputation, new concept and unique service and a series of image content into the reliance of goods. So good business enterprise image will have what effect on enterprises, with the rapid development of economy, varieties of goods on the market at present, the commodity brand full of beautiful things in eyes, reflected in the business enterprise is their brand line differential shrinking.
消费者总是按遗憾更小化原则来进行购买决策。也就是说,消费者在面对多种选择机会时,往往更多的去估计可能发生的更坏情况,以求更坏结果出现的可能性趋于更小化。主要表现为消费者在实施购买行为前对多家商业企业的选择比较上。
According to the consumers always regret minimization principle for purchase decisions. This means that the consumers in the face of a variety of choices, we tend to estimate the possibility of worst case, to appear to minimize the possibility of the worst results. Main performance for the consumer before the implementation of purchasing behavior of many commercial companies choose to compare.
现在市场上充斥着大量的假冒伪劣商品,同时新的产品又不断的进入市场,这都会使消费者在购物时存在一种不安全或没有把握的心理,他在选购商品时就会加进对商品生产企业和销售企业的一个评价过程,以防止任何不正确的购买行为,避免出现购买遗憾。从这一点讲,消费者对商品的选择实际也是对商企的选择。
Now in the market is filled with a lot of fake and shoddy goods, new products and continuously to enter the market at the same time, this can make consumers in shopping when there is a unsafe or not sure, he will be added when the choose and buy goods for goods production and sales enterprises an evaluation process, in order to prevent any incorrect purchase behavior, avoid buying regret. From this point, the consumer choice of goods actually is also the choice of business.
消费者在进行较重大的购买活动前后,都可能会感到不谐调,他们常常会问自己:“这商品我买对了没有?”,“这商品不会是假冒的吧?”
In before and after a major purchases, consumers are likely to feel not compatible, they often ask themselves: "I bought this item to have no?" "This item is not fake?"
有机体的生存发展,依赖于各种功能机构的支持,取决于组织的整体效率。而功能机构的效率又来自于组织各部分的活力,决定于组织各部分的激励水平。企业也不例外,从管理学角度看,激励就是激发热情,调动积极性,把人的潜质发挥出来,提高工作效率。哈佛大学教授威廉·詹姆士的一份研究报告显示:员工在受到充分激励时,可发挥出其能力的80%一90%,而在仅能保住饭碗,不致被开除时的低水平激励状态下,员工只能发挥出其能力的20%一30%。这充分表明组织的生产效率与组织的激励程度是成正比的。
The survival and development of the organism, depend on a variety of functional organization support, depends on the overall efficiency of the organization. But also from the function mechanism of efficiency in various parts of the organization and vitality, is determined by the organization incentive level of each part. Enterprises are no exception, from the perspective of management, incentive is to inspire enthusiasm, arouse enthusiasm, the person's potential to play out, improve the work efficiency. Harvard University professor William James, according to a study of the employees, when fully inspired, can play a 90% to 80% of its power, and in just to keep your job, not be dismissed when the state of low motivation, employees can perform its capacity is 20% 30%. This fully shows that the organization's production efficiency and the organization is in direct proportion to the degree of motivation.