设为首页 | 加入收藏 | 联系我们
产品分类
当前位置:首页 - 新闻动态-行业动态
新闻动态
联系我们
济南华政印务有限公司
地址:济南市历城区工业北路161-1号华政印务
电话:0531-88771456
手机:13698644688
邮箱:371162023@qq.com
传真:0531-80992585
联系人:万经理
宣传单页印刷有哪些细节问题值得我们注意?
作者:admin 来源:http://www.sdhzyw.com 发布时间:2019-7-4 17:03:51 浏览次数:223
现在,大多数人对宣传单都不陌生,并且随着消费者审美的提高,单页的形式与内容也有了更多突破。可是,看似简单的宣传单页,为什么还会出现设计或印刷问题引起客户不满呢?也许问题出在以下5项细节上!接下来,济南宣传单页印刷就为大家科普一下这5个值得注意的细节问题,教你快速避免宣传单硬伤!
Nowadays, most people are familiar with leaflets, and with the improvement of consumers'aesthetics, there are more breakthroughs in the form and content of single page. However, the seemingly simple leaflet page, why design or printing problems caused customer dissatisfaction? Perhaps the problem lies in the following five details! Next, Jinan promotional leaflet printing will give you five noteworthy details of popular science, teach you to quickly avoid the hard injury of the promotional leaflet!
1,信息弄错了
1. Misinformation
宣传单更重要的就是跟消费者传递某种信息,帮助商家在消费者心里树立某种形象。如果在设计中,将这些信息给忽略或者弄错,应该是更大的问题。因此,在重要信息,如:联系方式,联系地址等的准确性上要予以检查,及时更正。除此之外,还要保证信息传达中不会引起歧义。
The most important thing of the leaflet is to convey some kind of information to the consumers and help the businessmen to establish a certain image in the hearts of the consumers. If these information is ignored or mistaken in the design, it should be the biggest problem. Therefore, the accuracy of important information, such as contact information, contact address and so on, should be checked and corrected in time. In addition, we should ensure that there is no ambiguity in the communication of information.
2.出血忘记了
2. Haemorrhage forgot
宣传单在设计的时候要预留出血,也是为了防止在成品完成切割以后丢失有效内容,影响裁剪程序所做的准备。关于这一点,每个设计师在更初接受相关的课程学习时,老师就应该严加强调过。但在实践中,依然会有不少初出茅庐的设计人员会出现这样的问题。

The leaflet should be designed with bleeding reserved. It is also intended to prevent the loss of valid content after the finished product is cut and to affect the preparation of the cutting procedure. In this regard, every designer in the initial acceptance of relevant courses, the teacher should be strictly adjusted. But in practice, there will still be a lot of new designers will have such problems.

济南宣传单页印刷

3.文字大意了
3. The main idea of the text
一些设计师在设计单页的时候,会将全部注意力放在色彩的整体搭配,以及图片的排版上面,只注重“大局”,往往忽略细节。这也是为什么很多人拿到的单页以后发现错别字连篇,甚至很多文案内容语句都不通的原因。一般来说,这样的问题,是对“校对”环节的不够重视所导致。
When designing a single page, some designers will pay all attention to the overall color matching, as well as the layout of the picture, focusing only on the "overall situation", often ignoring the details. This is also why many people get a single page later found that the wrong words, even a lot of text content sentences do not understand the reason. Generally speaking, such problems are caused by insufficient attention to the "proofreading" link.
4.制版错误了
4. Mistake in plate making
这还是体现了一个不仔细的问题。有时候客户和设计人员沟通是足够的,在设计上也达成了一致。但到印刷的环节上,还会出现制版错误,导致成品跟设计有较大的出入。所以,在印刷之前,相关人员一定要再三沟通确定细节,避免不必要的损失。
This still reflects a careless question. Sometimes the communication between the customer and the designer is sufficient and the design is agreed upon. However, in the printing process, there will be plate making errors, resulting in a large discrepancy between the finished product and the design. Therefore, before printing, the relevant personnel must repeatedly communicate to determine the details, to avoid unnecessary losses.
5.印刷色差了
5. Printing color difference
出现印刷色彩问题的原因很多。例如,使用的耗材批次不同导致存在品质差异;所选择的油墨染料与纸张的搭配不当;或是油墨本身质量差,附着力不强等。如果发生这样的问题,客户很难对我们设计的宣传单页买单,甚至会损失店铺的美誉度。所以,针对这一点,一方面,商家在选购相关广告材料时一定要检查清楚,另一方面,商家要事先和客户沟通清楚相关的选材细节。
There are many reasons for printing color problems. For example, different batches of consumables lead to quality differences; improper matching of selected ink dyes with paper; or poor quality and adhesion of ink itself. If such a problem occurs, it is very difficult for customers to pay for the leaflets we design, and even to lose the reputation of the store. Therefore, in view of this point, on the one hand, the merchants must check the relevant advertising materials clearly, on the other hand, the merchants should communicate with the customers in advance to clear the relevant selection details.
本期的精彩内容由济南宣传单页印刷的小编整理所得,感谢大家的阅读,如果有什么不对的地方,欢迎到我们的官网:http://www.sdhzyw.com,给我们留言评论,我们将会给您一个满意的答复!
Thank you for your reading. If there is anything wrong, welcome to our official website: http://www.sdhzyw.com. Leave us a message and comment. We will give you a satisfactory answer!