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色彩是精装书印刷的一个重要的组成部分
作者:admin 来源:本站 发布时间:2018-4-18 15:15:00 浏览次数:387

宣传册的色彩设计应从整体出发,注重各构成要素之间色彩关系的整体统一,以形成能充分体现主题内容的基本色调;进面考虑色彩的明度、色相、纯度各因素的对比与调各关系。设计者对于主体色调的准确把握,可帮助读者形成整体印象,更好地理解主题。

The color design of the brochure should start from the whole, pay attention to the overall unity of the color relations among the elements, so as to form the basic hue that can fully reflect the subject content. The designer's accurate grasp of the main tonal can help readers form the overall impression and understand the theme better.

在宣传册设计的众多要素中,色彩是一个重要的组成部分。它可以制造气氛、烘托主题,强化版面的视觉冲击力,直接引起人们的注意与情感上的反应;另一方面,还可以更为深入地揭示主题与形象的个性特点,强化感知力度.

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Color is an important part in many elements of brochure design. It can make the atmosphere and the theme, strengthen the visual impact of the page, directly cause people's attention and emotional reaction; on the other hand, it can further reveal the characteristics of the theme and image, and strengthen the intensity of perception.

在运用色彩的过程中既要注意典型的共性表现,也要表达自己的个性。如果所用色彩流于雷同,就失去了新鲜的视觉冲击力。这就需要在设计时打破各种常规或习惯用色的限制,勇于探索,根据表现的内容或产品特点,设计出新颖、独特的色彩格调。

In the process of using colors, we should not only pay attention to typical commonalities, but also express their individuality. If the color is used in the same place, it will lose fresh visual impact. This needs to break all kinds of conventional or customary color restrictions in the design, to be brave to explore, to design a novel and unique color style according to the content of the performance or the characteristics of the product.

总之,产品宣传册色彩的设计既要从宣传品的内容和产品的特点出发,有一定的共性,又要在同类设计中标新立异,有独特的个性。这样才能加强识别性和记忆性,达到良好的视觉效果。

In a word, the color design of the product brochure should not only start from the content of the propaganda products and the characteristics of the products, but also have a certain common character, but also have new differences in the same kind of design, and have a unique personality. In this way, we can enhance recognition and memory and achieve good visual effects.

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This article is provided by the Ji'nan hardcover book system. Our website is: http://www.sdhzyw.com we will provide you with more quality service and welcome your visit with wholehearted enthusiasm.