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企业画册印刷常识
作者:admin 来源:http://www.sdhzyw.com 发布时间:2015-7-1 11:47:29 浏览次数:1120
  画册的目的主要是为了吸引经销商、消费者以及其它合作伙伴,宣传品牌,但如果你的画册与其它企业画册一样没有多少新意,这样的画册又能吸引谁?画册也要跟网站一样,需要经过系统规划。    济南宣传单页印刷
Pictures of the main purpose is to attract dealers, consumers and other partners, to promote the brand, but if your catalogues and other corporate brochures as much new, this album and attract who? The album to sites with the same, need through the planning system.
企业做画册时一定要做系统规划,体现出差异性。每个企业都有自己的卖点,自己的品牌优势,若都照搬照抄,不深入分析企业实际情况,画册又如何来展现企业形象呢?画册是企业的“大名片”,它需要策划设计,一张极普通的名片不能引起别人的注意,而经过精心策划与设计过的名片,就能很好地抓住人的眼球。
Enterprise to do the album must do system planning, reflecting the difference. Every enterprise have their own selling points, its own brand advantage, if copy and in-depth analysis the actual situation of the enterprise, album and how to show the image of the enterprise?? album is the enterprise "business card", it requires planning and design, a very ordinary card cannot cause people attention, and has been carefully planning and design of business card, can very good caught the eye.
企业在制作画册首先要进行整体结构的搭建,要充分评估自己的优势和劣势,以及威胁和机会,即:进行一次全面深入的SWOT分析,然后辅以人性分析以及四境界分析,随后搭建一种更能反映公司整体实力的结构。同时,这种结构又能很好的避开公司的弱势和威胁。例如,远卓品牌机构在进行公司画册策划时就以独具特色的理念搭建公司画册的结构,从而能集中巧妙的展示公司的雄厚实力,让企业同样的花费产生多倍的影响力。
Enterprises in the album first of all to the overall structure of the building, it is necessary to fully assess their strengths and weaknesses, as well as the threats and opportunities, namely: a comprehensive SWOT analysis and supplemented by analysis of human nature and the four level analysis, then build a most can reflect the structure of the company's overall strength. At the same time, this kind of structure can be very good to avoid the company's weakness and threat. For example, far Zhuo brand agency in Company album planning is to the unique characteristics of philosophy to build company album structure to focus clever to show the company's strength, so that enterprises the same costs times influence.