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精品画册印刷有哪些共同点?
作者:admin 来源:http://www.sdhzyw.com 发布时间:2019-7-27 16:16:25 浏览次数:369
当我们到一个公司的时候,一般都会拿到一个公司印的宣传画册,画册印刷对提升公司形象、宣传公司文化有着不可磨灭的作用,这些年随着互联网进程的加快,涌现了一批批像济南书刊杂志印刷一样的优质的画册印刷企业。观察每个画册印刷企业会发现他们都有一些共同点。
When we go to a company, we usually get a publicity picture album printed by the company. The picture album printing has an indelible role in promoting the company's image and publicizing the company's culture. With the acceleration of the Internet process these years, a number of high-quality picture album printing enterprises like Jinan books and magazines printing have emerged. Looking at each album printing company, they all have something in common.
近几年,由于商业的发展,各种各样的文化产业蓬勃发展,于是乎,造就了画册设计的产生,画册设计本身作为一种文化,有着自身的特点,其表现手法多种多样,但主要的是文字加图片的形式,由此完整地表现特定地方的风貌和时代的色彩。
In recent years, due to the development of Commerce and the vigorous development of various cultural industries, album design has come into being. As a kind of culture, album design has its own characteristics, and its manifestation methods are various, but the main form is words plus pictures, which fully reflects the wind of a particular place. Appearance and color of the times.
区别于产品画册也区别于商业刊物,某种程度上来说文化类画册是带有一定政府行为和史料色彩的广告载体,因此在设计编排时要吃透精神,协助编委成员做好资料整理工作,包括参谋审片、商讨裁切、顺序编排、明确主次。具体设计时,一般采用一色底或白底,以便突出画面,使之不受其它因素的干扰。精美的图片可拉大版面以渲染效果,对有些从印刷品上翻印的图片,原则上以小于原图尺寸为定位标准,以使画面尽量保持高品质。

Different from product albums and commercial publications, to some extent, cultural albums are advertising carriers with certain government behavior and historical materials. Therefore, in designing and arranging, we should have a thorough understanding of the spirit and help members of the editorial committee to do a good job in data collation, including staff review, discussion and cutting, sequential arrangement and clear priorities. Specific design, the general use of uniform or white background, in order to highlight the picture, so that it is not interfered by other factors. Exquisite pictures can be stretched to enlarge the layout to render effect. For some pictures that are duplicated from printed matter, in principle, the size of the original picture is taken as the positioning standard, so as to maintain the high quality of the picture as far as possible.

济南书刊杂志印刷

在进行版面设计时,为了使横竖规格不一的图片达到统一的视觉效果,首先要确立一个规范暗格,也就是特定的落位标准,包括文字的排列格式、天头地脚标准和行栏距离等,接着进行大致的定位编排,然后再进行微量调整。气势上要讲究合理布白,整体而大度。封面是重点设计的对象,其图片的确定更是起到画龙点睛的作用,因此要精心构思,巧妙安排。
In layout design, in order to achieve a unified visual effect for pictures with different horizontal and vertical specifications, first of all, we should establish a standard dark space, that is, a specific standard of placement, including the text arrangement format, the standard of heaven, earth and foot, and the distance between rows and columns, and then make a general positioning arrangement, and then make minor adjustments. In terms of momentum, we should pay attention to reasonable white cloth, and be overall and generous. Cover is the key object of design, and the determination of its pictures plays a key role. Therefore, it is necessary to conceive carefully and arrange skillfully.
另外值得强调的是景观介绍类画册的设计,由于其表达主体基本上是图片,而图片本身又极具观赏价值,因此在设计时应更多地发挥图片的直观功能,借用图片来突出主题。反之,若过多地使用着色夸张手法,则将或多或少地分散读者对主题的注意力。
In addition, it is worth emphasizing that the design of introductory album of landscape is based on pictures, and pictures themselves are of great ornamental value. Therefore, more intuitive functions of pictures should be brought into play in the design, and pictures should be used to highlight the theme. On the contrary, excessive use of coloring and exaggeration will more or less distract the reader's attention to the theme.
画册设计中表达的内容往往是丰富多彩,总的来说是为了起到展示宣传的目的,因此人们在欣赏一本画册时,更多的是注重它的整体观赏度,而不是一味的陈述,所以说画册设计的好坏通常取决于整个版块的设计,而不是文字的精彩或者是图片的绚丽。
The content expressed in the album design is often rich and colorful. Generally speaking, it is for the purpose of exhibition and propaganda. Therefore, when people appreciate a picture album, they pay more attention to its overall viewing, rather than blindly stating it. Therefore, the quality of the album design usually depends on the design of the whole block, rather than the text. Excellent or gorgeous pictures.
今天的精彩内容就暂且给大家介绍到这里了,济南书刊杂志印刷的小编十分欢迎欢迎大家给我们留言评论:http://www.sdhzyw.com
Today's wonderful content will be introduced here for the time being. The editors of Jinan Books and Magazines are very welcome to leave us a message and comment: http://www.sdhzyw.com.